To PERSEVERE is to "continue in a course of action even in the face of difficulty or with little or no prospect of success."*

To remember PERSEVERE, think of these words:

-Persist

-Continue

-Endure

-Strive

-Maintain

-Keep On

Persist is to continue steadfastly in a course of action, a state, or an opinion despite difficulties, opposition, or warning. It embodies the essence of unwavering determination, suggesting a refusal to give up or be deterred from a goal. This word implies a deep-seated commitment to see something through to its completion, no matter the obstacles encountered along the way.*

Continue is to keep on, to last, or to resume after an interruption. This term emphasizes ongoing action or existence without cessation. It can refer to the progression of a process, the endurance of a condition, or the recommencement of an activity that had paused. It speaks to the ongoing nature of effort and presence.*

Endure is to suffer patiently or to undergo a hardship without giving in. This word highlights the capacity to withstand pain, difficulty, or adversity. It suggests resilience and fortitude in the face of challenging circumstances, implying a strength that allows one to bear up under pressure and emerge stronger.*

Strive is to make great efforts to achieve or obtain something. This word conveys a sense of earnest exertion and diligent application towards a particular aim. It implies active and persistent effort, often against resistance or competition, to reach a desired outcome. It speaks to ambition and the pursuit of excellence.*

Maintain is to keep in an existing state, especially of repair, efficiency, or good condition. This term refers to the act of preserving something or keeping it at a certain level. It can involve regular effort to prevent decline or deterioration, ensuring that a condition, standard, or status is upheld.*

Keep On is an informal way of expressing persistence and continuous action. It means to continue doing something, often despite difficulties or a lack of immediate success. It's an encouraging and straightforward way to convey the idea of not stopping or giving up, emphasizing ongoing effort and perseverance.*

We believe that PERSEVEREing is fundamental in DOing Excellent. PERSEVEREing is necessary to develop the rest of the 10 fundamental actions of DOing Excellent by helping us to never give up regardless of the challenges we face.

*Definitions generated by Gemini on May 26, 2025